On personal computers, Ubisoft had offered its Ubisoft Game Launcher to manage the downloads and updating of its games. The Uplay reward system allowed players to connect with other gamers, and to earn rewards based on achievements (called 'Actions') in Uplay-enabled games, with Ubisoft CEO Yves Guillemot stating that 'the more you play, the more free goods you will be able to have'. The Uplay reward system was first introduced alongside the release of Assassin's Creed II on 17 November 2009.

The client also maintains digital rights management (DRM) for Ubisoft games, and is required to be run for any Ubisoft game, even if the game is purchased on a different storefront such as through Steam or the Epic Games Store.Īn optional subscription service, Ubisoft+ (formerly Uplay+), allows subscribers to have access to Ubisoft's full library of games as well as immediate access to its newest games and closed beta tests for upcoming games. Players can purchase Ubisoft games through its storefront and manage downloads and updates of games. The Ubisoft Connect client on personal computers also serves as a storefront and digital download management tool.

Players can also maintain friend lists which will be used in various games to help with matchmaking or tied with certain in-game features. They can then redeem these points for in-game content across many Ubisoft games, typically as cosmetic items which can otherwise be purchased through microtransactions.

While playing Ubisoft games, players can complete in-game achievements which earn points towards their profile. Ubisoft Connect serves as a combination of a free reward system (formerly Ubisoft Club) and online profile system for players of Ubisoft games. Ubisoft Connect is used exclusively by first-party Ubisoft games, and although some third-party ones are sold through the Ubisoft store, they do not use the Ubisoft Connect platform. The service is provided across various platforms. Ubisoft Connect (formerly Uplay) is a digital distribution, digital rights management, multiplayer and communications service developed by Ubisoft to provide an experience similar to the achievements/trophies offered by various other game companies. Microsoft Windows, macOS, PlayStation 3, PlayStation 4, PlayStation 5, Xbox 360, Xbox One, Xbox Series X/S, Wii U, Nintendo Switch, iOS, Android, Windows Phone, Facebook Platform

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